Advance Your Partnerships
Combine techniques from Product Strategy and Behavior Change to raise your ability to do your best work.
Map the value of design to the motivations and abilities of your colleagues. Capture the insights that help you understand which partners are excited (or not) to work with you, when your work is too difficult for others to understand, and how to take pragmatic, testable steps to influence change.
In this course, you’ll develop a sense of how partners perceive design and how to support or change that perception.
Who is this for?
All levels
Program goal
Through the mechanisms of behavior change, develop a sense of how your cross-functional partners perceive design, then better sell the value of what you do. Create routine assessments of when you need to change your argument vs. when you need to make something easier to understand.
Topics Covered
Fogg Behavioral Model
Changing human behavior is hard. Learn one of the foremost behavior change models in simplified, actionable terms. Developed by behavior scientist B.J. Fogg, the FBM
Design’s Value Model
Imagine your business partners are your customer. What are the skills and capabilities you provide to your partners? How are you delivering value to your company? Why is that valuable to your company, your customers, your colleagues, and your team?
The Good Partner Map
To do your best work, it needs to be beneficial to everyone. With The Good Partner Map, you’ll learn how to frame the skills and activities you offer in ways that your partners understand.
Addressing Motivation vs. Ability
When we try to influence others, we often try to motivate them first, which rarely works. Instead, learn how to adapt your work to the ability of others as a means to mature the partnership.
Meet your Instructor
Ryan Rumsey
For 20+ years, Ryan worked as a designer and executive at Apple, Electronic Arts, USAA, Nestlé, and Comcast. He is also the author of Business Thinking for Designers.
Ryan spent 10+ years as the senior design leader charged with building and scaling design organizations.
For the last four years, Ryan has been teaching design executives, leaders, and teams as CEO of Second Wave Dive and lead instructor of CDO School.
