A course to help you express the ROI of Design
Estimate ROI - Track and Monitor Progress - Connect Actions into Financial Outcomes - Propose Actions that Impact the Bottom Line
Create framing statements and rating systems to track, monitor, and validate the value of design work. Figure out what colleagues mean by ROI and understand if they’re using math to make their decisions. Because if they’re not using math, they’re just guessing. There’s no way to meet the expectations of a guess.
In this course, you’ll convert insights and opinions into ratings and math
Who is this for?
Managers, Directors, Operators, and Executives
Program goal
Learn how to develop rubrics and ratings to define quality. Establish a scorecard to monitor and track the desirability health of your product, service, or portfolio. Raise your confidence levels in understanding the math of Return on Investment.
Topics Covered
ROI Formulas
Basic math skills go a long way. By examining standard ROI formulas for engagement, satisfaction, adoption, retention, and more, you will learn how to ask about the math being used and how to align design to business math.
Rubric and Rating Scales
Rubrics are assessment and learning tools that can help ease the anxieties product teams feel when talking about quality. Learn to lay out specific criteria and expectations for what good looks like to help your teams stay focused and be more confident in their work.
The Ultimate List of Metrics
Review the common metrics used by companies around the world to evaluate not only product health, but the health of support, sales, and operations.
Predictive ROI
At it’s core, ROI is a simple math formula involving two numbers; cost and return. But how do you learn how to estimate either? Learn how to better estimate your impact before the work even begins.
Meet your Instructor
Ryan Rumsey
For 20+ years, Ryan worked as a designer and executive at Apple, Electronic Arts, USAA, Nestlé, and Comcast. He is also the author of Business Thinking for Designers.
Ryan spent 10+ years as the senior design leader charged with building and scaling design organizations.
For the last four years, Ryan has been teaching design executives, leaders, and teams as CEO of Second Wave Dive and lead instructor of CDO School.
