A course to help you know the direction and focus of your Business
Learn the Business Model - See the Opportunities - Connect Design to Business - Inform Strategic Decision
If you want better outcomes, you must connect design to the language of business. You’ve asked your colleagues to explain the business model and strategy, but you struggle to get a clear answer. Worse, you get contradicting responses. You need a new approach. In this course, learn how your company creates, delivers, and captures value to determine how Design informs the strategic direction and focus of your company.
In this course, you’ll visualize your company's business model, strategic direction and focus
Who is this for?
All levels
Program goal
Understand the difference between business models and business strategy. Determine what stage your company is at and how that impacts the overall direction the company is moving in and what they’re focusing on to succeed. Learn how to frame design recommendations based on this awareness.
Topics Covered
Porter’s Generic Strategies
To gain a competitive advantage, companies use three generic strategies. Learn this fundamental business concept developed by Michael Porter.
The BMI “magic” triangle
Quickly identify four dimensions: (1) the target user, (2) the value created for the user, (3) the value delivered to the user, and (4) the value captured by the company.
Biz Models vs. Strategies
A business model aims to figure out how to sustain itself. A business strategy is figuring out how to create a competitive advantage. Learn how to break through the confusion with two essential questions.
Business Direction vs. Focus
Understand how the stage a company is at significantly impacts the competitive advantage they're going for and focus
Meet your Instructor
Ryan Rumsey
For 20+ years, Ryan worked as a designer and executive at Apple, Electronic Arts, USAA, Nestlé, and Comcast. He is also the author of Business Thinking for Designers.
Ryan spent 10+ years as the senior design leader charged with building and scaling design organizations.
For the last four years, Ryan has been teaching design executives, leaders, and teams as CEO of Second Wave Dive and lead instructor of CDO School.
