A course to help you create the plan for Design at your company
Establish the Vision - Set the Priorities - Determine Measures of Success - Create the Game Plan
To mature Design within your company, you need a strategy. To create this strategy, it’s critical you start with a structure. Learn a fundamental approach to rethink and re-feel how you approach leadership as the executive leader.
In this course, you’ll create the strategy for your team.
Who is this for?
Directors, Operators, and Executives
Program goal
Understand what business problem Design is the answer to. Discover the value designers provide compared to their cross-functional teammates. Determine the partnerships that will help create clear value (or not). Baseline the progress you’ll be tracking, monitoring, and communicating as an organization.
Topics Covered
Four Elements of a Strategy
There are so many big questions design leaders need to answer. Where will the Design focus compared to cross-functional partners? What skills and capabilities must (or shouldn’t) be in place? What are the operational systems required to support the Design practice? Learn about the four elements and heuristics of a strategy.
The Path to Org Strategy
Before sorting our your strategy, you need some fundamental research. The Path to Org Strategy introduces a clear, structured approach to finding and assessing the information you need to make a strong, coherent plan.
Decision-Making Shapes
Hundreds of decisions are made in a day, thousands in a week. It can be difficult to make sense and see the patterns of decision-making around you. Learn how to gauge how decisions are made by drawing decision-making shapes.
Why does design exist?
Explores the differences between why design exists as a practice, a methodology, and a functional unit. Learn how to frame design as a catalyst to better rather than simply an ornament for now.
Meet your Instructor
Ryan Rumsey
For 20+ years, Ryan worked as a designer and executive at Apple, Electronic Arts, USAA, Nestlé, and Comcast. He is also the author of Business Thinking for Designers.
Ryan spent 10+ years as the senior design leader charged with building and scaling design organizations.
For the last four years, Ryan has been teaching design executives, leaders, and teams as CEO of Second Wave Dive and lead instructor of CDO School.
