A course to help you gain executive buy-in
Understand Their Rationale - Translate Insights - Summarize Your Reasons - Give Actionable Options
When it comes to communicating business rationale, an excellent communication structure can make or break your presentation. Learn a storytelling structure that explains the rationale behind your recommendations. Executives and stakeholders value this structure; it is predictable and specifically focused on placing difficult trade-off decisions at the heart of the story.
In this course, you’ll make better arguments to improve product and service experiences.
Who is this for?
All levels
Program goal
Learn to use languages and storytelling structures that are already valued by others. Structure your thinking as a series of situations and complications that make sense to your colleagues and present clear, concise recommendations that present clear pros and cons for each option.
Topics Covered
The Situation-Complication-Resolution Framework
The SCR structure is a formative and easy-to-learn structure that is used in boardrooms across the world. Executives and stakeholders value this structure because it is predictable and is focused explicitly on placing difficult trade-off decisions at the heart of the story. You will value this structure because it works in many different situations.
The Pyramid Principle
Developed by Barbara Minto, the Pyramid Principle helps you present better arguments by framing what is known, summarizing logical reasons for action, and ordering the your argument in a way that makes sense to your audience.
SWOT and SOAR
Two foundational analytical frameworks, SWOT and SOAR help you present multiple options to move forward with while highlighting the opportunities and risks of option. These are key structures to helping you address the status quo.
Analytical vs. Narrative Storytelling
Using languages and structures that are already valued by others helps you gain trust and support from business partners. Learn the differences between analytical and narrative storytelling and discover the ideal times and places to use each.
Meet your Instructor
Ryan Rumsey
For 20+ years, Ryan worked as a designer and executive at Apple, Electronic Arts, USAA, Nestlé, and Comcast. He is also the author of Business Thinking for Designers.
Ryan spent 10+ years as the senior design leader charged with building and scaling design organizations.
For the last four years, Ryan has been teaching design executives, leaders, and teams as CEO of Second Wave Dive and lead instructor of CDO School.
