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Videos Ryan Rumsey Videos Ryan Rumsey

When you lead Design, Design is the product.

When you lead Design people, teams, and the organization, the most significant shift is knowing that most of your colleagues don't think about design as a craft or practice. They think about it as a group of people with specific skills and capabilities with a budget… essentially a big pile of "features". Yes, they want to know how these "features" help customers, but they really want to know how those "features" also help them.

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